← Casebook / 01

Scaling a high-volume payments platform

Connecting enterprise customer needs, roadmap decisions and payments infrastructure to transaction and engagement growth.

Company
Burgeonix Inc.
Role
Senior Product Manager
Domain
Fintech · Enterprise platform

Outcomes

100M
monthly transactions across the platform
100+
enterprise customers
+40%
transaction volume
+25%
DAU/MAU engagement
40%
share of company revenue attributed to the product
8
members in the delivery team

Context

At platform scale, the product team needed to improve transaction adoption and repeat usage while balancing enterprise customer needs, integration dependencies and commercial priorities.

Owned a three-year product strategy and roadmap, leading an eight-person team.

What I did

  1. 01Interviewed customers and enterprise clients to translate unmet needs into product requirements and acceptance criteria.
  2. 02Prioritized a roadmap and presented strategy and investment cases to executive stakeholders.
  3. 03Defined requirements for Razorpay and PayU REST API integrations; collaborated with frontend and backend engineers on architecture, databases and AWS/cloud trade-offs.
  4. 04Developed SQL-driven product analytics dashboards to track customer behavior and experiment performance, using KPI trends and A/B test results to prioritize product features.

Capabilities

Customer discoveryPayments APIsSQL & experiments

Perspective

My focus was on converting enterprise feedback and usage evidence into roadmap priorities, balancing payments integration complexity against adoption and commercial outcomes.

Original confidential client screens are not shown. Numerical outcomes reflect the work described in this case study.

Next case
Redesigning checkout to improve conversion→